1. Optimize Your Product Selection

The foundation of good ROI starts with choosing the right products. Look for items with:

• High perceived value (can be sold for 3-5x cost)
• Lightweight and small (lower shipping costs)
• Not readily available in local stores
• Strong emotional appeal

2. Improve Your Conversion Rate

Even small improvements in conversion rate can significantly impact ROI:

• Use high-quality images and videos
• Add customer reviews and testimonials
• Simplify your checkout process
• Offer multiple payment options

3. Reduce Your Advertising Costs

Lowering your cost per acquisition (CPA) directly improves ROI:

• Test different ad creatives and copy
• Refine your target audience
• Use lookalike audiences for better results
• Consider alternative traffic sources like Pinterest or TikTok

4. Increase Average Order Value

Getting customers to spend more per order improves profitability:

• Offer product bundles or packages
• Implement upsells and cross-sells
• Create volume discounts (e.g., "Buy 2, Get 10% Off")

5. Negotiate Better Supplier Terms

As your order volume grows, negotiate with suppliers for:

• Lower per-unit costs
• Better shipping rates
• Faster processing times

6. Reduce Returns and Refunds

Minimize profit-killing returns by:

• Providing accurate product descriptions
• Including size charts for apparel
• Offering excellent customer service to resolve issues

7. Automate Where Possible

Use tools and apps to:

• Automate order processing
• Handle customer service inquiries
• Manage inventory and stock levels

This reduces labor costs and allows you to scale more efficiently.